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How to write brand standards a drawing can pass or fail

Jash Shah2 min read

Most brand standards documents were written to explain the brand to an architect, not to be checked against. They are full of guidance like "allow generous circulation behind the counter" or "locate the hand-wash sink conveniently". Two reviewers will read those sentences differently, and so will two architects.

A rule that can be checked has four parts: what it applies to, what is measured, the limit, and how serious a breach is.

Name the thing being checked

"Equipment" is not specific enough. Say which equipment, and use the same name that appears in the equipment schedule or block library. "Fryer", "hand-wash sink" and "walk-in cooler" can be found on a drawing; "hot line" might mean three different things.

Say what is measured, and from where

A distance needs two ends. "Clearance in front of the fryer" should become "clear distance from the front face of the fryer to the nearest obstruction". Write whether the measurement is a straight line or a walking route, and whether door swings count as obstructions.

Give a number and a unit

"Generous" becomes "at least 1200 mm". "Near" becomes "within 3000 mm walking distance". If the right value depends on the store format, list the value for each format instead of leaving it to judgement.

Set the severity up front

Not every breach should stop a store. Decide in the standard whether a rule is critical, needs a fix before approval, or is advisory. When severity is written down, the same breach gets the same rating in every region, whoever reviews it.

Before and after

  • Before: "Provide adequate space around the prep area." After: "Clear floor of at least 1000 mm on the working side of every prep table."
  • Before: "Hand-wash facilities should be easily accessible." After: "A hand-wash sink within 3000 mm walking distance of every prep table. Severity: critical."
  • Before: "Seating should not obstruct the entrance." After: "No seating within 1500 mm of the customer entrance door, measured from the door leaf when fully open."

The numbers above are examples; use the values your operations and food safety teams have agreed. The point is the shape of the rule.

Keep the intent next to the rule

Precise rules can read as arbitrary. Add one line on why each rule exists. Architects are far more likely to find a good alternative when they know the rule is about crew safety rather than appearance.

When you upload a standards document to NiyamX, it proposes rules in this shape for your team to review and approve. Only approved rules are used to check drawings.

Check your next store drawing

Upload your standards and a floor plan, and get a marked-up report with the measurement and clause behind every finding.

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